2 Ways “Hold, Please” is Costing Your Practice

Posted on by Jen McGuire | Category Marketing

On Hold
Approximately 70% of business customers are placed on hold.
You probably ask callers to “hold, please” over and over again throughout your day. What these callers, often potential patients, hear during that time is a valuable marketing opportunity. What do your patients hear when you place them on hold? In dental offices it’s most often one of these two things.

1. Radio Station

Playing a local radio station creates the very real possibility that your caller could hear a competitor’s commercial. This can also create practice liability related to music licensing fees.

2. Silence

Most people today are calling from a cell phone — silence during hold time makes it difficult to tell if a call has been dropped or not.

Custom on-hold messages keep callers engaged during hold-time and help build patients’ awareness of unique services, creating demand for elective procedures. 18% of consumers have made purchases based on an on-hold offer.

Try our easy to install on-hold system, including message changes and updates, FREE for 90 days. Ask your Henry Schein representative for more information.

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