Category Archives: Marketing

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61% of Dentists are Marketing Experts!

Posted on by Jen McGuire | Category Marketing

According to a recent Dentaltown poll, 61% of dentists plan all the marketing for their practice themselves, 29% use Angie’s List or a third party, and the remaining 10% delegate this task to the office manager. I had no idea … Continue reading

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The Secret to Confirming More Appointments

Posted on by Jen McGuire | Category Marketing

As a dental office, you know that confirming appointments with your patients is a must. If you don’t set up appointments, or hear back from customers with confirmations, you not only lose control of your daily schedule, you also could lose … Continue reading

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3 Mistakes Dentists make in Marketing Planning

Posted on by HS We Do That | Category Marketing

By Doug Slighting, Dental Branding Can you think of anything in business that works better when it’s not planned? A good marketing plan makes all the difference in the effectiveness of your marketing. Let’s examine the three most common mistakes … Continue reading

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How to Get Patients to Do What’s Best for Them

Posted on by Jen McGuire | Category Marketing, Recare, Team Harmony

How many times have you presented treatment, knowing the patient was not going to accept? How many times have you run behind schedule because a chronically-late patient is once again… late? Would you like patients that show up on time, … Continue reading

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Shake off the Sugar Coma and Celebrate National Brush Day

Posted on by Jen McGuire | Category Marketing, Total Health

National Brush Day is celebrated November 1st, the day after Halloween, to reinforce the importance of oral health and promote brushing habits. While kids may still be plowing through their bag of goodies, parents are encouraged to make sure they brush … Continue reading

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3 Reasons to Retire Your Manual Toothbrush Today

Posted on by Jen McGuire | Category Marketing, Periodontal Management, Recare

                    If you visit the dentist regularly, you probably have a few extra toothbrushes under your bathroom sink, just waiting for your current bristles to fray, a case of the flu … Continue reading

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2 Ways “Hold, Please” is Costing Your Practice

Posted on by Jen McGuire | Category Marketing

Approximately 70% of business customers are placed on hold. You probably ask callers to “hold, please” over and over again throughout your day. What these callers, often potential patients, hear during that time is a valuable marketing opportunity. What do … Continue reading

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Choose Your Own Dental Adventure

Posted on by Jen McGuire | Category Marketing, Practice Analysis, Technology

What path will you choose for the future of your dental practice? Are you considering adding a second practice location? Altering your marketing campaign? Adding an associate? How would you like to learn best practices related to those paths and … Continue reading

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DDS Meets MD: A Love Story

Posted on by Jen McGuire | Category Marketing, Total Health

Would you like to generate more referrals from the medical professionals in your community? Building this network can take time, but there are a few relatively simple things you can do to start connecting with area physicians. 1. Provide physicians … Continue reading

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Create Social Media Content that Sticks

Posted on by HS We Do That | Category Marketing, Social Media

by Likeable Dentists Do you struggle to find thought provoking content that keeps your patients engaged once they leave your office? Having a deeper knowledge of your audience is imperative when promoting content on social media. Certain practices will have greater success … Continue reading

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