Category Archives: Marketing

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Tips to Grow Your Practice Using Social Media

Posted on by HS We Do That | Category Marketing, Social Media

By Dave Kerpen, CEO Likeable Local Gone are the days of using the Yellow Pages, Valpak and direct mail to successfully market your practice. Today, savvy Dentists use search marketing, SEO and various social media platforms to market their practice. … Continue reading

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Do your patients understand the importance of regular dental care?

Posted on by Jen McGuire | Category Marketing, Periodontal Management, Total Health

According to the ADA, the primary determining factor in whether a patient visits the dentist is access to dental insurance. Patients without insurance, half of all adults in the US, are much more likely to skip routine dental care. In … Continue reading

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Lead Your Community in Early Cancer Detection

Posted on by Jen McGuire | Category Marketing, Total Health

April will be here before you know it – it’s time to start planning your free oral cancer screening event! Free screenings are a valuable service for your community, a PR opportunity for your practice, and a great introduction to … Continue reading

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Painting Your Ideal Patient

Posted on by HS We Do That | Category Marketing, Practice Analysis, Total Health

Gary Kadi – NextLevel Practice Managing finances, offices, and team members can cause a lot of stress for dentists on a daily basis. One of the biggest sources of stress stems from patients, also known as your customers. You rely on … Continue reading

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Overcome Your Three Main Obstacles To Growth

Posted on by HS We Do That | Category Marketing

Doug Sligting – Dental Branding First, let’s identify the obstacles: Obstacle #1: A Broken Brand Most dental offices have a generic brand that provides no compelling reason to choose them over another practice. Obstacle #2: Inconsistent Internal Marketing Few practices … Continue reading

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3 Questions You Must Ask Before Your End-of-the-Year Purchase

Posted on by Jen McGuire | Category Marketing, Practice Analysis, Technology

Dental practice owners have been provided with historically significant tax incentives through 2012, making this the right time to invest in your practice’s future. The government estimates that its cost of enhancing Section 179 is $50 billion alone. Are you … Continue reading

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A World Class Consult Room

Posted on by HS We Do That | Category Marketing

Gary Kadi – NextLevel Practice The environmental conditions of many businesses are important, none so much as a medical practitioner’s. However, simply making sure the surfaces are dust-free and having popular magazines available won’t cut it in today’s Complete Health Dentistry … Continue reading

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Examining Insurance Part 3: Eliminating Plans not Patients

Posted on by Jim Philhower | Category Marketing, Practice Analysis

After a thorough evaluation of the insurance plans you accept, you may want to eliminate some or all of them. Remember – although you may have 200 active patients on the plans you want to eliminate, that doesn’t mean all … Continue reading

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Examining Insurance Part 2: Who Should Stay and Who Should Go

Posted on by Jim Philhower | Category Marketing, Practice Analysis

PPOs often have a much bigger impact on practice profitability than the dentist and office manager realize. When the numbers are examined, some plans may completely eliminate the profitability of some procedures. If you’re struggling to remain profitable in an … Continue reading

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Examining Insurance Part 1: Are PPOs cutting your profits in half?

Posted on by Jim Philhower | Category Marketing, Practice Analysis

Did you know that taking a 20% PPO write-off on a $200 procedure with a 60% overhead cuts practice profits in half? By participating in PPO plans, you agree to take a certain discount on fees. However, your fixed overhead … Continue reading

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