Create Social Media Content that SticksMarch 3, 2015 | Category Marketing, Social Media
Do you struggle to find thought provoking content that keeps your patients engaged once they leave your office?
Having a deeper knowledge of your audience is imperative when promoting content on social media. Certain practices will have greater success sharing content to their audiences in different places at different times. For example, a pediatric dentistry might have multiple networks that they post a variety of content to every week. But what should they post? And when and where should they post it?
We have a few insightful tips that can help you maximize your social media efforts.
1. Know Your Audience
Let’s use a local pediatric dentistry for an example. In this case, it would be reasonable to assume that a pediatric dentistry might be targeting a few separate, but not mutually exclusive groups: patients, parents, and people who “like” local elementary school’s pages. Granted, these are not the only potential patients of a pediatric dentistry, but this is a good place to start.
Consider promoting posts directly to those with a direct association with the school. For example, asking students and faculty members to “share” a promotional post offering a discounted cleaning with an “All A’s” report card.
These audiences would likely benefit the most from your offer between September – June, but what time? For parents, perhaps early morning before their children go to school. Or maybe it is late afternoon to late evening after dinner when parents have picked up their children from school, fed them, and tucked them in for bed.
2. Scheduling Content
How are you currently maintaining an active online community? Are you operating on a content schedule? Maybe you have an effective sticky note system or just surf the internet for content when you think of it. Whatever your current strategy, the easiest way to keep track of what you have posted and what you are planning to post is through a calendar or scheduling tool. There are tons of scheduling tools that can make your life easier.
The days of ignoring social media for your practice are over. The fact of the matter is, investing in social media for your practice is not only wise, it is necessary. What steps are you taking this calendar year to elevate your social media presence?