Painting Your Ideal PatientJanuary 21, 2013 | Category Marketing, Practice Analysis, Total Health
Gary Kadi – NextLevel Practice
Managing finances, offices, and team members can cause a lot of stress for dentists on a daily basis. One of the biggest sources of stress stems from patients, also known as your customers. You rely on them, but they can often be unpleasant to deal with, irresponsible in keeping appointments, and extremely slow to pay. Imagine managing their behavior and transforming them into the ideal patient, eliminating all excess anxiety and grief. Imagine that you are the PAINTER, working on a blank canvas. You are about to create a representation of your ideal patient. He or she…
P – Pays for all treatment before the case is completed, leaving no balance due.
A – Appreciates your dental practice, your team, and the quality of work all of you perform.
I – Understands that Insurance is a benefit and not a cure-all.
N – Refers New Ideal Patients to your practice. You’ve ceased advertising in the Yellow Pages or the other time-honored—but unsuccessful—approaches to marketing and advertising. Instead, you can count on your Ideal Patients to tell your friends about their outstanding dentist, because you exude certainty, caring, and control, which is what people really want.
T – Trusts the treatment that is presented and accepts all of it.
E – Is Educated as to the value of dentistry. He or she understands the paramount importance of achieving and maintaining outstanding dental health both now and for the future. You’re no longer dealing with people who view dentistry as an intrusion in their lives, but instead as good fortune that they get to take the very best possible care of themselves with you in control of the situation.
R – Respects your time and shows up—on time—for all appointments.
There’s no doubt that a patient like this would not be as stressful for you and your team to interact with. Once your practice decides what exactly your ideal patient looks like, you can then focus on making agreements, accountabilities, and policies with one another. When you have trained yourselves to maintain integrity, you can then ask the patient to rise to your standards. If they don’t comply, your practice will be successful anyway and you can choose to let them go.
Learn more about how you can turn your ideal patient into an every day reality. Join us at the Proactive Practice in Dallas, Texas, March 1st – 3rd, 2013. Call Christina at 212-388-1712 or click here to learn more!
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