Tag Archives: marketing

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61% of Dentists are Marketing Experts!

Posted on by Jen McGuire | Category Marketing

According to a recent Dentaltown poll, 61% of dentists plan all the marketing for their practice themselves, 29% use Angie’s List or a third party, and the remaining 10% delegate this task to the office manager. I had no idea … Continue reading

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The Secret to Confirming More Appointments

Posted on by Jen McGuire | Category Marketing

As a dental office, you know that confirming appointments with your patients is a must. If you don’t set up appointments, or hear back from customers with confirmations, you not only lose control of your daily schedule, you also could lose … Continue reading

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3 Mistakes Dentists make in Marketing Planning

Posted on by HS We Do That | Category Marketing

By Doug Slighting, Dental Branding Can you think of anything in business that works better when it’s not planned? A good marketing plan makes all the difference in the effectiveness of your marketing. Let’s examine the three most common mistakes … Continue reading

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Shake off the Sugar Coma and Celebrate National Brush Day

Posted on by Jen McGuire | Category Marketing, Total Health

National Brush Day is celebrated November 1st, the day after Halloween, to reinforce the importance of oral health and promote brushing habits. While kids may still be plowing through their bag of goodies, parents are encouraged to make sure they brush … Continue reading

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2 Ways “Hold, Please” is Costing Your Practice

Posted on by Jen McGuire | Category Marketing

Approximately 70% of business customers are placed on hold. You probably ask callers to “hold, please” over and over again throughout your day. What these callers, often potential patients, hear during that time is a valuable marketing opportunity. What do … Continue reading

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3 Ways to Make Insurance Participation More Profitable

Posted on by Jen McGuire | Category Coding and Insurance

Although insurance participation may be putting pressure on practice profitability; a dental plan is still the major determining factor in whether or not someone sees a dentist. In fact, people with dental coverage are two times more likely to visit … Continue reading

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DDS Meets MD: A Love Story

Posted on by Jen McGuire | Category Marketing, Total Health

Would you like to generate more referrals from the medical professionals in your community? Building this network can take time, but there are a few relatively simple things you can do to start connecting with area physicians. 1. Provide physicians … Continue reading

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Create Social Media Content that Sticks

Posted on by HS We Do That | Category Marketing, Social Media

by Likeable Dentists Do you struggle to find thought provoking content that keeps your patients engaged once they leave your office? Having a deeper knowledge of your audience is imperative when promoting content on social media. Certain practices will have greater success … Continue reading

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Tips to Grow Your Practice Using Social Media

Posted on by HS We Do That | Category Marketing, Social Media

By Dave Kerpen, CEO Likeable Local Gone are the days of using the Yellow Pages, Valpak and direct mail to successfully market your practice. Today, savvy Dentists use search marketing, SEO and various social media platforms to market their practice. … Continue reading

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Lead Your Community in Early Cancer Detection

Posted on by Jen McGuire | Category Marketing, Total Health

April will be here before you know it – it’s time to start planning your free oral cancer screening event! Free screenings are a valuable service for your community, a PR opportunity for your practice, and a great introduction to … Continue reading

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